If you asked me in 2019 if digital marketing would be among all the top priorities for businesses worldwide, my answer would be no. These innovative digital marketing trends for 2021 are among the top priorities for most business owners this year due to the pandemic experienced in 2020 that had business owners sell and consumers buy online.
For any business to remain competitive and thrive in today’s online market, it must adapt to the rapidly evolving changes in digital marketing. Below are some of the trends to consider or follow in 2021.
Digital marketing trends: Chatbots
Consumers look for convenience in all aspects. With everything moving so fast, people want to get whatever they need instantly. If they don’t get what they want from your business, they move on to the next site-your competition. Being able to respond to their questions quickly definitely gives you an edge. However, you must be careful to get everything set up correctly by making sure the pre-programmed responses to questions actually answer the questions. It can be so annoying to get the same response to different questions where the correct response was never created.
If you want to stand out in 2021, you need to personalize your marketing – and that means personalized emails, web content, products, and more. Consumers are highly annoyed with generic advertising blasts and most of them say they are more likely to do business with a company if it offers personalized experiences since they find personalization appealing. It’s easy to implement this especially with email marketing which has a high return on investment. This is one of the easiest digital marketing trends to implement with the use of the right tools.
The most effective digital marketing trend is Video marketing
Video marketing is one of, if not the most important marketing trend today. This is likely to remain the same for the next 5-10 years. Video marketing trends have shown that it’s now possible to shop exactly what you’re watching through ads. Perhaps in the near future, it will be possible to hover your cursor on a product within the video content and get linked to the online store. Let’s not forget how engaging videos are with music on them and interesting visuals.
The latest digital marketing trend is Influencer marketing
Influencer marketing is a type of word-of-mouth marketing. It focuses on using key topic leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following. As such, they can help spread the word about your business or product through their social channels.
Influencer marketing is generally more authentic than corporate advertising. The challenge with influencer marketing finding influencers who are trusted by their audience. Not every influencer with a huge following or high engagement rate can help you win consumers. People have become very smart and recognize influencer brands that are authentic by observing their reputation on different matters.
SEO A/B split testing
Modern marketing is all about testing and analysis. By using A/B split-testing, you can isolate the variables in your campaign and easily identify which versions are driving the results you need. This form of testing offers marketers a methodical approach to making effective changes to their content. Platforms like ClickFlow suggest pages with untapped SEO potential – a high-impression count but a low click-through rate (CTR) which you can then improve to increase traffic, leads, and of course, conversions. This should definitely not miss out on your digital marketing plan.
Huge digital marketing trend in 2021: Interactive content
One of the fastest-growing digital marketing trends in recent times is interactive content. In 2021, we’re likely to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience. For example, think about quizzes and polls, embedded calculators, augmented reality ads or 360-degree videos.
If you need convincing, consider that 91% of buyers are actively searching for more interactive content. People like it not just because it’s fresh and original, but because it makes them feel more connected to brands and the buying process. Interactive content is more engaging, more memorable, and more likely to generate the results your business needs.
Google ADS smart bidding
With intense competition on social media slowly suffocating organic reach, paid advertising will become a more trusted force in 2021. And when you consider the Smart Bidding feature on Google Ads, you’d be self sabotaging not to give it a try. Advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI. This works for any number of PPC goals. With Smart Bidding running the show, marketers will have more free time to focus on strategy, copywriting, and analytics.
Establishment of brands
We live in a time when consumers are spoiled for choice. It doesn’t matter what niche you’re in – it’s unlikely that you operate in a vacuum. Most consumers say that they feel connected to a brand whenever they trust it. To earn their trust, you have to establish a solid brand.
Modern marketing and metrics go hand-in-hand, so if you’re not investing in better analytics, you’ll struggle to drive the results you want to see. The problem, however, is that the customer journey is more complex now. With multiple channels to manage and a myriad of ways to market your products and services, the job of analytics tracking is fast becoming a massive mission. As a result, many companies are looking beyond the basics of Google Analytics for a comprehensive business intelligence solution or analytics dashboard.