Produce quality content
In a market where content is more than the population, one can fall into the trap of producing low-quality content. This strategy is bound to fail. One thing that makes you reliable is your ability to produce content that is of high quality.
Content is the vehicle that drives you to your target audience. Write content that is attractive to read, not just throwing keywords in there for sake of it.
High-quality content is one that actually offers solutions or information that the reader needs. It’s also one that’s easy to grasp and attractive. It has zero to no typos rich in keywords and offers relevant links to internal and external sites that customers can use.
You can utilize the use of images, memes, or GIFS to make your article desirable.
On one blog post shared by Google, they said having the right content that’s of a high grade is crucial for rankings and boosts traffic more than the user experience.
Add to quality content information customers want to read.
It’s one thing to write a good piece, but what’s the need if no one is interested? Write content that your buyer actually wants to read. This you can do by conducting keywords searches to gauge the demand of your audience.
Not only should your content be relevant to your audience but also be educational and still interesting. It also has to be shareable.
This is an off-page SEO optimization that occurs outside your site. The main strategy used here is backlink building. Creating quality backlinks from outside sources back to your site informs Google that you are reliable and valuable.
Some of the backlink-building strategies include guest blogging, the creation of sharable quality infographics, and the use of influencer marketing in your content.
Improve on the speed it takes to access your page.
Once your page takes more than 3 seconds of loading speed, 53% of customers are bound to leave. The longer they wait the faster you lose potential customers. Load speed is one of the key measuring matrixes for Google. Therefore, ensure your website is fast.
Make your website compatible with all devices.
A majority of searches by customers are done on their mobile devices. That’s 60% of the searches. You have to ensure your website is compatible with a majority of devices to gain Google to trust your content.
To crown all that, make your website easy for users to use and navigate.
Make your site visible and easy to find.
As you implement these strategies, remember that SEO is long-term and requires patience to build. It is, therefore, important to make it a part of your everyday habits to build an SEO strategy that’s worth the wait.