What is Social Media SEO?

Source: Storyset

Marketers have become more aware that for them to boost their brand, implying proper SEO strategies is a must.

So how then do social media and SEO links? As the world is growing into a global market, marketers and business owners have then seen the need to integrate different marketing strategies.

Social media SEO or Social SEO is the implementation of both SEO strategies and social media to boost search rankings and drive more traffic to your website.

According to eMarketer, at least 60% of marketers publish content daily. That’s a lot of content to compete with which significantly reduces the chances of your content being visible on the search engine results. However, the right content strategy integration would help in improving your chances.

  • Increase search rankings through social signals.
  • Boost your content engagement beyond organic reach.
  • Boosts brand awareness. As the content on social media is more humanized, it amplifies your online presence.
  • Increases the lifespan of your posts.
  • Through Google link building, it increases the chances of the discovery of content that’s added to different websites.
  • Boosts local SEO through consumer reviews and business profiles.

Each of these areas offers a sinuous web of social signals which, in turn, affects your website’s rankings. This makes Social SEO vital for all businesses regardless of size.

Some of the facts to consider: Your profiles on the different social media sites appear at the bottom of your website and are thus integrated into your business searches. These sites can then be presented as a result of different queries on the search engine by your customers or different prospectors.

Although is Google is the king of SEO, YouTube – a social media site, ranks as the second-largest search engine in the world. Yes, you read that correctly! More people conduct their search on YouTube than on Bing or Yahoo. Yet, YouTube is not the only social media site that your potential customers frequent to aid in making purchase decisions.

What are Social Signals?
Source: How Social Media Supports SEO?

How is social media important for SEO? Since it can drive traffic to your website it then plays a major factor in the support of your SEO.

Through the creation and publishing of quality content that touches base with your target audience, your audience then acts as advocates to your content as they will read and share it with their friends and followers. Who will then share with their followers and the circle continues. Why? Because you have given them something valuable.

Content creation offers a wonderful platform to attract people to your site. And the beauty of it is that it can be in any format as long as it achieves its end goal – to engage its audience.

Some of the types of content that drive engagement, social shares, and traffic are:

  • Blogs
  • Infographics
  • Videos
  • Podcasts

These materials offer relevant and useful content/information to your personas which keeps them coming for more and ultimately driving leads that form the essence of content marketing.

However, the content created could all go to waste if not effectively distributed. That’s where social media comes into play. When you share your posts on your socials, your audience gets to like, share, etc. which amplifies your content. In so doing, it increases web traffic, visibility, and backlinks generation.

For your marketing strategy, it’s, therefore, vital to post useful information that engages your audience – boosting social shares.

Some of the Social Media sites to consider are:
Source: Conclusion

In the implementation of social SEO, be clear of your actions and how you will measure them. Move your attention more towards data rather than going with guesswork. If you want help in incorporating your SEO strategies with social media, contact us.

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